Creating Delight - Personal Brand Story

Learning to Fly - Sophia Webster origin story

Beauty with Purpose - Furutre Dreams, cause integration

Retail Renaissance - finding obsession, sector evolution

Elevating essentaisl - category positioning - luxury wellness TGB Spa

Digital Evoltion - pixels with purpose - platform transformation

paid social strategy - metrics meet magic - technical and creative balance

£275m transformation - lead with commerical impact - cult beauty digital

Tiktok Characters

Disney meets Gen Z - cultural bridge buidling