Creating the Future of Facial Aesthetics
How Ouronyx was brought to life from vision to reality
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Establish a groundbreaking brand in the non-surgical facial aesthetics space with a focus on luxurious, bespoke experiences. Our mission? Translate the founder's vision into a cohesive brand identity and interior design that redefines the medical beauty industry.
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A truly luxurious experience in facial aesthetics requires an environment that transcends the clinical and embraces the elegance of five-star hotels and private member’s clubs. By celebrating the duality of our public and private selves, Ouronyx could create a unique and empowering client experience.
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Develop a brand that symbolises the synergy between public allure and private authenticity, captured through a distinctive name and sophisticated design elements.
• Collaborated closely with the founders to bring their vision to life
• Created a unique brand name, Ouronyx, symbolising duality with 'ouro' for public self and 'onyx' for private self
• Designed a comprehensive brand identity with a focus on luxury and elegance
• Developed interiors inspired by timeless design and harmony between nature and science
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We delivered:
• Full brand identity and naming
• Interior design consultation and implementation
• Visual and spatial guidelines
• Art direction for all brand touchpoints
Dream team:
• Brand Naming & Copy Direction: Jess Clark• Branding & Interior and world-building: Andrew Baker
Ouronyx: a unique name with a unique meaning. The dazzling gold of ‘ouro’ represents our public self. The dramatic black of the ‘onyx’ symbolises our private self. We believe it's only in understanding and accepting this duality of self that true synergy is achieved.
We all have a public and private face, Ouronyx celebrates this duality and enables you to put your best face forward.
At Ouronyx we believe beauty has power. The power to inspire confidence and positive outcomes. We help people harness the power of their own beauty; empowering clients to believe in what makes them unique.
We used Hatton from pangram pangram foundry, a font which celebrates craft and the imperfection and hand rendered nature of signage in Hatton Garden.
The ancient symbol of ‘phi’ or the ‘Golden Ratio’ - a mathematical ratio found in nature, art, architecture, music and the human form. The perfect symmetrical relationship between two proportions; and the perfect symbol of the Ouronyx ethos.
You are unique, a true one-off. Let’s celebrate that with a visionary approach that honours who you really are. We help people harness the power of their own beauty, enhancing an individual's distinctive features, never changing them.
WHY IT WORKED
Success was driven by: A clear and authentic brand vision • Unique and meaningful brand identity • Luxurious and inviting interior design • Emphasis on personalised client experiences • Consistent and compelling brand narrative
We celebrate a harmony of radiance and structure at Ouronyx
Sharp lines and organic textural accents punctuate a destination that not only provides technology and data-led experience, Ouronyx aims to change the narrative in the industry’s approach to beauty.
Interior Inspiration
At Ouronyx we value timeless style and beautiful design that instil a peaceful environment in the space. The St James' space is a triumph in design and delivery; the sleek, geometric interior with it's calm, earthly tones is designed to support the concept of equilibrium between nature and science. Compliment the organic and harmonious approach to facial aesthetics. At the core lies the values of balance, precision and symmetry, echoed in the impressive building. Sublime interiors are built to elevate an aesthetics clinic into a place where beauty can be truly savoured.
