Following the groundbreaking Disney animation collaboration, extend Charlotte Tilbury's Disney100 collaboration into the TikTok space, transforming platform-native storytelling into Disney magic. The mission? Make character transformation feel authentic to both creators and their audiences.

The best Disney characters aren't just iconic—they're relatable. By matching creators with characters that reflected their authentic personalities, we could create transformations that felt both magical and genuine.

We cast TikTok's brightest stars as their perfect Disney match, creating a series of transformations that felt meant to be:

Danielle Marcan as Cinderella
The classic fairytale with a modern twist

Rahma Riad as Jasmine
Strong, independent spirit personified

Bernicia Boateng as Tiana
Bringing entrepreneurial energy to life

Purple Elois as Elsa
Power and transformation unleashed

Monet McMichael as Ariel
Curiosity and joy in human form

Victor Kunda as Prince Charming
Charm and wit perfectly paired

Honey Ord as Mirabel
Family magic reimagined

AJ Clementine as Alice
Wonder and whimsy brought to life

Ava Jules as Moana
Adventure and strength combined

Coco Zhan as Mulan
Grace and power personified

Shot at 180 Strand's metaverse studio, we created bespoke digital worlds for each character, letting their stories come to life in immersive environments that captured each princess's essence. This wasn't just about transformation—it was about transportation.

Under Nathan Klein's creative direction, styling became its own kind of magic. Rather than literal costume recreation, each look was a modern interpretation that captured character essence through contemporary fashion. Think Jasmine through the lens of haute couture, or Cinderella reimagined for the digital age.

Success came from understanding:

• Authenticity drives engagement

• Character matching matters

• Creators know their audience

• Transformation content converts

• Magic needs realness