Launch Charlotte Tilbury's Quick + Easy kits in a way that would resonate with the multi-hyphenate TikTok generation. The mission? Turn speed into social currency and make five minutes feel like magic.

Today's beauty lover isn't just busy—they're living multiple lives simultaneously. What if we could tap into this cultural moment and turn quick makeup into a celebration of modern multitasking?

Create a TikTok-first campaign that doesn't just show quick makeup—it celebrates the beautiful chaos of living your best five lives. All soundtracked by an earworm you can't escape (sorry not sorry).

We created:
• Custom campaign track ("WE BUSY!")
• Global creator activation strategy
• Platform-native content approach
• Multi-life storytelling framework
• Viral sound opportunity

• TikTok-first campaign design

• Creator-led content strategy

• Custom music development

• Trend integration ("my 5 lives")

• Platform-native storytelling