Launch Charlotte Tilbury's Hollywood Highlighter by creating more than just another product campaign—craft an entire world that captures the allure of Hollywood's golden age while driving modern beauty obsession.

Beauty lovers don't just want products; they want to be transported. By merging old Hollywood glamour with contemporary star power, we could create something that felt both timeless and utterly modern.

Transform Charlotte's red carpet secret weapon into an attainable piece of Hollywood magic, starring the ultimate modern ingenue, Lily James.

Inspired by:

• Sultry silk red carpet gowns

• Golden age cinema lighting

• Vintage Hollywood sets

• Star-studded premieres

• Classic screen tests

THE CAST

• Lily James as our leading lady

• Jourdan Dunn bringing modern glamour

• A supporting cast of rising stars

• Real red carpet testimonials

• Behind-the-scenes beauty secrets

THE PRODUCTION

Dream team assembly:

• Direction: Alice Kong

• Photography: Matt Easton

• DOP: Edward Gibbs

• Set Design: Jack Flanagan

• Styling: Rebecca Corbin-Murray

• Art Direction: Ann Moyse

THE MAGIC

We created:

• Campaign films channeling classic Hollywood

• Editorial style imagery

• Social-first content

• Red carpet coverage

• Retail experiences