Reinvent Max Factor's legacy of Hollywood glamour for a digital-first world. The mission? Transform what could be seen as "old" into timeless authority, making cinematic beauty relevant for today's content landscape.

While the brand had shied away from its Hollywood heritage, we realised that cinema's visual language—lighting, framing, drama—was more relevant than ever in today's content-driven world.

Don't modernise Hollywood glamour—translate it. By breaking down cinematic elements into a contemporary visual language, we could make every product and person feel like a star.

Classic elements reimagined:

• Spotlights → Modern lighting techniques

• Backstage → Dynamic framing

• Screen tests → Product payoff

• Star quality → Content democracy

• Set life → Studio energy

Created a content studio focusing on:
• Model films
• Product storytelling
• Digital-first assets
• Retail content
• Social narratives