Create The Gelbottle Inc’s defining summer moment during one of the UK’s gloomiest seasons. The brief? Transform a product launch into a mood-shifting cultural moment that would signal the brand’s creative evolution.

When reality feels grey, people crave electric dreams. Rather than fight the moody, British summer, we saw an opportunity to transport our audience to somewhere more vibrant—where sunset meets neon, and every nail tells a story of endless summer nights.

Blend Ibiza sunset-to-sunrise energy with UV-reactive nail innovation to create a collection that doesn’t just brighten nails—it illuminates entire moods.

Assembling a dream team of creative talent:

• Photography by Hanna Hillier capturing that magic-hour glow

• Production magic from Glossem London

• Art direction brilliance from Ann Moyse

We created:

• A visual world where poolside dreams meet electric reality

• Content that transported audiences from grey skies to neon nights

• Social-first assets that demanded to be shared

• A narrative that turned product into pleasure