Launch a beauty brand that would redefine inclusivity in an industry where diversity often feels like an afterthought. Our mission? Create a campaign that celebrated authentic representation while establishing UOMA as a serious player in global beauty.

True inclusivity isn't just about shade ranges—it's about cultural understanding, celebration, and joy. By returning to Sharon Chuter's birthplace of Lagos, we could create something that went beyond traditional beauty campaign territories into genuine cultural storytelling.

Create the first truly Afropolitan beauty campaign, weaving together local talent with global diaspora to showcase diversity as it really is: a tapestry of colour, rhythm, and joy.

• Shot in Lagos, capturing authentic energy and spirit

• Cast locally and from global diaspora

• Celebrated diversity beyond shade range

• Created a new visual language for inclusive beauty

• Built a brand world where unity meets creativity

THE DREAM TEAM

• Photography: Nadine Ijewere

• Direction: Meji Alabi

• Styling: Nathan Klein

• Location: Lagos, Nigeria

• Talent: Local and diaspora models

• Creative Direction: Spring Studios

We created:

• Groundbreaking launch campaign

• Complete brand identity

• Visual guidelines

• Print collateral

• Digital assets

• Retail experience