How do you evolve an iconic product line without losing its essence? More specifically, how do you add edge and energy to Pillow Talk—Charlotte Tilbury's beloved franchise—while maintaining its status as beauty's favourite not-so-secret weapon?

We realised that while Pillow Talk was known for classic allure, its new Plumpgasm gloss offered an opportunity to show a more playful side. Beauty doesn't always have to take itself so seriously—sometimes the most memorable moments come from unexpected joy.

Transform Pillow Talk's classic sensuality into dynamic energy by creating a tongue-in-cheek fitness narrative. Because let's face it, everyone deserves a Plumpgasm.

Working with an extraordinary team, we:

• Directed a high-energy campaign featuring icons Kate Moss, Michaela Jaé Rodriguez, and Jourdan Dunn

• Collaborated with Gordon von Steiner (Director), Stuart Winecoff (DOP), and Matt Easton (Photographer)

• Created that viral moment: Charlotte Tilbury's surprise backflip

• Dominated global locations including New York, Los Angeles, UK, and Dubai

• Developed playful social content that sparked conversations

• Crafted a cohesive narrative across all touchpoints